Another exciting week in B-250. This week we looked at keywords for our AdWords campaign. We examined the characteristics of words or phrases as they related to an advertising campaign. Is the Word too broad in connotation? Is it too specific, or narrow? These are all important considerations in an AdWords campaign. The trick is deciding what word or phrase will attract people to our site who are interested in what we have there. AS pointed out in several discussions, a very broad word, like “clothing” may attract lots of people, but If we are selling yoga pants, we will get lots of traffic from people that are not looking for our product. Being too specific can be just as bad since we will not get the traffic so we may miss potential customers.
Another area we looked at was the Automatic Bid function in AdWords. In a blog on WordStream, I read about many pitfalls in the Auto Bid process. While much of what I read made sense, and caused me concern over the use of Auto Bid, I realize that at this point in time I know so little about the bidding process that I don’t feel comfortable using the Manual Bid process. I am sure that the time involved in learning the strategy involved, as well as the time involved in managing the ad campaign is far greater than the time I have available for this class at this time. I truly hope that as this campaign runs I am able to gain some understanding so that I can make informed decisions in the future.
My big takeaway from this week is this: Words Matter. One thing we can remember are the words of author Stephen King, who penned: “Any word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule.”
Have a good week, and see ya next week here on my Ramble.
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