What an exciting week this was. We explored the relevance of our ads and keywords, and we installed google analytics on our Websites and our Google AdWords account. This is a tool that will help us improve our choices of keywords and ad content, and thus improve our traffic on our websites.
This week also brought some challenges. In the process of writing the second ad and checking the quality scores, I added my payment information to the site. This caused my ad to start running for a day. The video “Choosing the Right Campaign Type” gave great instructions for choosing a start date and an end date for the campaign. Unfortunately, this video was a week too late, as we wrote our first ad last week. This video needs to be a part of the previous week’s assignment since you can’t edit a start date. I was able to pause my campaign, so no real harm was done. Just another case of putting the cart before the horse.
I am very excited to start running my campaign next week and studying the results from the analytics to find ways to tweak things to improve my traffic flow. We will finally be up and running in the ‘real world’ and have information we can track and analyze.
Next week here on the ramble we will be reporting our results for the first few days of our online experience. Until then, stay safe on the trail…..
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