Optimization

This week we were looking at ways to improving the optimization for our website, and the landing page specifically, as well as improving our visibility on search engines.  There was a lot of good material to cover, and strategies to employ.  After reading I modified my ads to be more representative of my keywords, and changed the landing page for each had to the page on my site that was most relevant to the ad.  Prior I had them all going to the home page which after reading didn’t make sense.  I also learned about alt text for pictures as a way to improve SEO.  On one of my landing pages, the pictures are links to an affiliate site, but I was able to add alt text featuring a relevant keyword from my ad.  This will hopefully improve traffic to my site.  I was also able to turn my second ad back on.  I had paused it because it was focused on an affiliate link that just became active.  This should improve traffic on my site and may even lead to some conversions as people visit my affiliate partner.  It wouldn’t break my heart to actually see a sale of 2 come out of this experience, though that is not the main point of doing this.

Well, we will see you next week here on the Ramble when we get to discuss social media and social networking, and hopefully, we will also be able to report increased traffic. All y’all stay safe on the electronic highways this week.  See ya soon