Thursday, May 24, 2018

Reflections on Sites and PayPal

I never realized how many options were available for setting up a website. I have much to learn about blogging and finding ways to incorporate affiliate links.  I’m looking at an informative blogging site focused on genealogy, with a few affiliate links.  I need to find products to review, or books to cite so I have given my reader an incentive to reach out to purchase the item I am advertising.  In addition, I need to have an informative blog that is entertaining so that people will read and come back for more.  It also needs to cause them to refer it to friends.  I don’t want it to become a marketing site that just plugs products so this will be a challenge for me to balance a good, informative entry, with an occasional reference to a product.
Despite all those challenges, I feel better about my prospects with this type of site than I would with a storefront selling merchandise.  Reading about PayPal was interesting.  It seems to be a quick and easy way to do business, but with a price.  Each transaction costs the seller $0.30 transaction fee in addition to a 2.9% fee.  So on a $10.00 sale, PayPal takes $0.59 right of the top. This is nearly 6% of your profits, though the $0.30 is per transaction, so the percentage drops if you have larger purchases. Then there are the issues of returns and damaged items in shipping.  It appears from my reading that when a customer has an issue with the order, PayPal removes the money from the sellers account quickly, and then the seller needs to resolve the issue with the consumer.  I think I can do without the headaches of being a Merchant. 
Til next week on the Ramble have a great week, and try and do something nice for someone.

No comments:

Post a Comment